Copa Dorada is a specialty coffee brand originating from Atacama, Chile. Its main product is freshly roasted coffee, and it stands out for having a free, honest, and youthful personality.

For the brand identity, we drew inspiration mainly from the Atacama Desert and the idea of coffee as a daily ritual of empowerment.We chose red as the corporate color and opted for illustrations and graphics inspired by the desert's fauna and vegetation. We aim to convey the authenticity and deep connection with the environment that characterize the project.

Creative Direction + Branding: Wikka, Photography: Joao Novaes, Model: Jorge Ossa